Project in Business STudents Feature

UON students learn the business behind football

University of Newcastle Central Coast Campus students brushed shoulders with some of football’s biggest stars during a unique visit to Moore Park entertainment and sporting precinct.

As part of the Faculty of Business and Law Project in Business course, students were invited to learn about the business operations of the Sydney Roosters Rugby League Club and NSW Waratahs Rugby Union Club at each club’s Sydney headquarters.

Initiated by Project in Business Course Coordinator, Dr Lisa Barnes, the visit included a guided tour of each club’s administrative offices and team gym, as well as a behind-the-scenes peek at Allianz Stadium.

The Project in Business course gives final year undergraduate business and commerce students the chance to gain valuable workplace experience while earning credit towards their degree.

The visit provided business and commerce students with insight into the significance of strong financial management and strategic business planning in ensuring the success of representative sports teams.

Ex-Australian Wallaby Ross Turnbull, spoke briefly to the group, drawing parallels between playing rugby and working in business. Ross reflected on his time as former NRMA President and founder of Turnbull Hill Lawyers in Newcastle, and shared advice and guidance with the students as they transition from study into the workplace. The visit concluded with a guest appearance by Australian Wallaby and NSW Waratahs player, Will Skelton.

Project in Business Students 2

Ourimbah student, Danielle McNevin, is currently undertaking her Project in Business placement with Sydney Roosters. Keen to support students in gaining professional experience, the Sydney Roosters Financial Controller, Manuel Vlandis, negotiated a placement project with Danielle that he sees having real benefit to the club.

The project involves completion of a crowd analysis, in which Danielle will analyse attendance demographics and statistics and review marketing techniques being used by the Roosters to attract customers. In particular, the project aims to better understand the attendance of families and youth at Roosters’ games, as well as how the club converts single attendance customers to club members.

“This project is an opportunity to access fresh, outsider perspectives for addressing real challenges faced by the club,” Mr Vlandis said.

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