Over fifteen years ago, Alvin Lee was looking for a creative way for his children to spend time at the beach. When his search for innovative sandcastle-building tools proved unsuccessful, he created his own. The highly successful Beachworks sandcastle building system won the prestigious US Oppenheim Toy Portfolio Gold Award in 1997 and the US national Parent Centre Award in 2000.
The creation of Beachworks led Lee to the idea of starting a centre devoted to organising sandcastle building activities that would foster bonding, social interaction and creativity.
Lee’s Singapore based corporate training company Beautiful Minds has been running team-bonding sandcastle building events as part of its Castles Can Fly program. With both corporate and youth programs, Castles Can Fly uses the Beachworks tools to supply team-building events and learning experiences to schools and government bodies as well as private companies.
As part of Castles Can Fly, Lee has also created Castle Beach Limited, a non-profit organisation providing the same sandcastle teambuilding activities for children who are from under-privileged or high-risk families, or living with physical challenges.
Through play and imagination, the program aims to also provide inspiration as well as lessons in courage, perseverance and inventiveness. Activities take place at Castle Beach on Singapore’s East Coast, where volunteers teach sandcastle building skills free of charge to the public.
“Castle Beach is about encouraging families to come and build sandcastles together, have lots of fun and family bonding,” says Lee.
Lee has an Industrial Engineering degree from the University of Newcastle, a MBA from Henley Management College (UK) and more than 15 years of management experience in diverse industries. He is in demand as a motivational speaker and corporate trainer.