Getting to know Belinda Bow

When Novocastrian and UON graduate Belinda Bow heard about 3 Angels Nepal, an organisation working to stop human trafficking, she immediately wanted to find out how she could get involved. As founder of Green Chilli Marketing, Belinda rebranded the organisation, including a new website and undertaking their social media.

Last year Belinda was appointed an International Ambassador for the organisation, and in February this year, Belinda found herself heading to Nepal to direct and produce a documentary intended to put 3 Angels Nepal on the world stage, and give a voice to the people they are dedicated to helping.

We talked to Belinda about her life-changing journey.

Tell us about your background, including what drew you into marketing?

I was born and raised in Waratah. I definitely evolved into marketing. Once I found marketing and what it could do for a business that was it, I didn’t look back. The interesting thing was that the early years of my career were actually directed toward marketing and I didn’t even realise it.

Can you tell us a little about how your work with 3 Angels Nepal came about?

Around three years ago, I found out about 3 Angels Nepal via my Doctor and his wife. I did the marketing for their business and Robyn had told me about a trip to Nepal she had recently taken. I saw the photos and learned of the plight of the Nepali people with regards to trafficking and I then asked, “What can I do?” and “Where do I start?”.

The documentary was the next step in the marketing of the organisation. I had already overhauled their brand and their online presence so the suggestion of a documentary was raised and everything moved forward from there.

I want to explain why I was drawn to 3 Angels Nepal. They are not your normal charity organization. They are Nepali people, creating hope and a future for Nepali people. They want a hand up and not a hand out. They know that education and prevention are the only way to make true changes in Nepal. This is a prospect that rings true for me and my belief and trust in education.

Can others in the community get involved with 3 Angels Nepal?

Absolutely. Donating to the cause is of course important. However sharing the message of 3 Angels Nepal is critical to the success of the organization. Nepal has the highest rate of human trafficking. Worldwide. And the world does not know about it. Nor does the world know that by closing the borders between India and Nepal the high trafficking rates would be reduce by 60-80%. The world needs to tell the Nepali Government that the borders have to close.

We will be launching a petition on change.org that visitors can sign to let people know about this injustice. Click here to subscribe to the 3 Angels Nepal newsletter to receive notification of when the petition will be ready to sign.

Did your trip to Nepal change your point of view or reaffirmed something you already felt/knew?

Nepal was a game changer for me. I have always felt gratitude for my life. But the sense of how truly blessed we are to live in Australia was astounding. I wrote about this on my own blog.

Do you draw on any people or resources for inspiration?

This might sound over the top, but I really looked to Oprah to get a sense of how she approaches working with charities and people that she has interviewed. I noted how she emotionally connected with each person that she interviewed or worked with, in her own style. What I took from this is that I could connect with each person and the 3 Angel Team in my own way, as a friend, a wife, a mother and business owner. I was authentic in my approach and didn’t try to be someone I wasn’t.

What has been the most unexpected aspect of your work so far?

I was surprised and thrilled at how many genuine friendships I have formed with the Nepali people. I had always wanted to help them but I didn’t realize that they would become part of my extended family.

What do you hope will be achieved by what you are doing and what did you achieve or realise personally?

There are two main things that I would like to achieve working with 3 Angels Nepal:

  1. To build a new and larger 3 Angels International Mission School.
  2. To close the borders between Nepal and India

I have come home from Nepal with a heart that is full to bursting. I know that for me, I want to have a legacy that is completely separate from my life and one that will outlive me and I believe that this is what I have and will continue to achieve.

What’s been your proudest achievement to date?

My proudest achievement would have to be raising our two wonderful children (yes, I am biased) with my husband and that I have kept a career thriving through the process. I want our kids to know that it is possible to have an amazing family and fulfilling career!

What would be your dream project?

To realise my dream of launching the Green Chilli Marketing Franchise on a larger platform. It is still in its embryonic stages and has a way to go, but will all come together soon. I want to share this style of life with other marketing professionals who want it all – so they can realize that life doesn’t have to be a choice of career or family.

What does the future hold?

For me, it will always to be learning and growing. I can honestly say that I don’t know what I want to be when I grow up. I strive to always be a work in progress. I want to experience all that life has to offer and get to the end of my life with a big smile on my face, knowing that I have given  it everything I have.
belinda bow 2


What’s your favourite local neighborhood and why?

I love Redhead. We grew up in Waratah and it will always hold a place in my heart, but Redhead is a great little community to raise a family.

Can you name a local hero?

A young man called Jacob Cooper, a Redhead local. He was diagnosed with Philadelphia Leukaemia in 2012 and has fought an amazing battle. Not only has he undertaken his treatments like a trouper, he has contributed to fundraising via Relay for Life and has even written a book. (Check out Jacob’s story here .)

What do you look forward to doing most in Newcastle in summer?

Kicking back at Redhead Beach with the kids, followed by a bbq with friends at our place just up the road.

And winter?

I love rugging up the kids with a walk a lot the Newcastle Foreshore in the blustering wind and then coming back home to an evening meal of slow cooked lamb shanks.

Where and what was the last greatest meal you had in Newcastle?

Bocados at Warners Bay is delicious. I love Tapas – lots of little tasty dishes!

Favourite getaway destination?

Goosewing Cottage in the Hunter Valley. We had an absolutely delightful family getaway last year. Check out my post about them here.

Your #1 Newcastle insiders tip?

Don’t forget the little restaurants around the Newcastle suburbs. We love Pegs at Whitebridge. Beautiful food, in a quirky setting with great service. Delightful!


To find out more about 3 Angels Nepal and to make a donation, click here.


Images supplied.

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2 Responses

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  1. Sue cooper
    May 09, 2014 - 01:27 PM

    Hi Belinda, You are truly inspirational! People like you really do make a difference. Your family must be sooooo proud of you. Well done on your great achievments so far!!
    We feel very touched you picked Jacob Cooper ( our gorgeous son) as your local hero. We are bias too!! Thank you so much.
    We are not religious but do thank God every day as Jacob has almost finished his treatment. Yay!!!
    All the very best for you and your family for the future.
    Looking forward to following your progress.
    Liam,Sue,Bailey and Jacob Cooper

    • Belinda Bow
      May 13, 2014 - 12:27 PM

      Hi Sue, Thank you so much for your kind words. I am so impressed by Jacob and his fight. You have certainly raised a special person!

      It is brilliant news that he has almost finished treatment. You all deserve a happy and healthy future together!

      Kind Regards, Belinda


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